Signature Style
Chanel’s signature style started around 1923 in what is called the “garconne look," which celebrated the flat-chested, slender, wearing loose, comfortable clothes and sporting a short, boyish haircut figure. Chanel's "Garconne Look" was quickly adopted in Britain and the U.S. and has broadly been called the "flapper look". The Flapper look was defined by its "masculine" influence. Chanel used male motifs like sailors’ outfits and mechanic's dungarees as inspirations for her fashions. The flapper look shaped the face of fashion in the 1920's and will forever be linked primarily the Coco Chanel. This name “garconne look," was taken from Victor Margueritte’s scandalous novel La Garconne. The ideal Garconne woman had an androgynous figure and if this did not come naturally. By the 1920’s a short hairstyle was essential by bobbing or shingling.
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Logo
The Chanel Logo is probably the most famous logo ever.
It was designed in 1925. It is two interlocked C 's for her name Coco Chanel.
The colour black in the logo suggests elegance, elitism and wealth.
It was designed in 1925. It is two interlocked C 's for her name Coco Chanel.
The colour black in the logo suggests elegance, elitism and wealth.